Our Vision

At Preface, we embrace differences.

Preface is an unconventional education start-up which incorporates design and technology into learning. We aim to rectify the ineffectiveness of the education system, which has been static and unchanged for years. Preface is building an extensive learning platform with various functions to address the different learning needs of students and provide personalised learning synchronized to each student’s learning progress.

Our Story and Inspiration


Ever since the first schools in ancient Greece or China, education has always been based on one teacher transferring knowledge collectively to a whole class of students.

Yet we believe that every student is unique in their own way - one might learn effectively through looking at infographics, while another needs to listen to the materials repeatedly before memorizing.

Every student deserves the right to a personalized education which best-fits their own learning style, and should not be forced to adapt to their teachers’ methods instead.

Preface Milestone

Throughout the years, we innovate to achieve where we are today.

Founded and established. The pioneer of online tutorial platform in Hong Kong. 01

2011 Feb

Incubator at the Hong Kong Science and Technology Parks' Incu-Tech Program02

2011 Mar

Launched and introduced the 1st generation online learning platform and captures over 50,000 users03

2012 APR

Launched the 2nd generation education product.04

The《This is not a book》 series - bridging traditional books with digital content, selling over 10,000 copies.

2014 Jun

Establishment of Preface Academy and Preface Coding Lab05

2015 May

Winner of Nxtec x Morgan Stanley Funding Program06

2016 Jul

One of the six Winning Teams of Google EYE 2016 Program07

2016 Aug

One of HK's Team invited to showcase our education innovation in the Singapore - Tech in Asia Singapore08

2017 May

Exhibited in Asia's largest tech expo - Tech in Asia Japan.09

2017 Sept

This time to welcome our new funding and expansion to China markets!10

2017 Nov

Invited to a Panel Discussion at HK Startup Launchpad Conference11

2018 Apr

Stay Tuned!12

New products are on its way!

2018 Jun

Preface's Updates



We are brewing the new Preface learning experience; opening in April.


The Speaking of AI

Sharing insights on the topic of Artificial Intelligence and its applicability to our education products at the Startup Launchpad Conference


Reaching out to Asia

We showcase and expand our products to other parts of Asia like Singapore and Japan!


Coding Demo Day

A nice wrap up of the holidays camps in Hong Kong with our demo day from Coding Lab.


Tech Development

Working with programmers from Japan and Brazil on our machine learning project.


The Preface Gallery

Promoting education through the new design-thinking - who've ever thought you can learn at a gallery :)